In today’s highly technological society, people have become more accustomed to high standards of efficiency and creativity, that their attention span gets shorter by the minute, if something does not tickle their fancy. According to an infographic study, website abandonment happens after just 3 seconds. It then becomes a challenge for website owners and would-be website creators to assert themselves in such a way that would keep visitors from hitting the “Back” or “Exit” button. In order to know what makes a good website, we must first delve into what turns visitors off. If you know what to avoid, then it’s easier to play around with ideas that are more likely to fit the bill. The following are common reasons why visitors abandon websites:
Slow page load
One of the most irritating things when surfing the net that a lot can attest to, is a slow loading of page or if there is a website down time. Although this is almost inevitable in different cases such as slow internet connection, some websites just takes too much time to complete the process even if you have good connection. This may be due to a heavy pile or file size of multimedia and/or animations in your site. Netizens have short patience in the fast-paced industry. You certainly cannot win the race with a snail site.
Too many frills
In relation to the first on this list, having too much razzle dazzle in your site can slow up your page load, and can also make the visitor feel bombarded with unnecessary flashiness of auto-play-videos, effects, or pop-up ads. Sometimes simplicity really works best. You need not put a lot of animation (unless you are a graphic design company). And even then, it’s always a turn-off when someone tries too hard to impress. This makes you lose substance.
Poor navigation structure
Visitors always want to be able to find what they need as easy and quick as possible. If they can’t navigate through your site without getting lost trying to search for something they expect to find, you’re doomed. Make sure that your site is user-friendly, clear, and easy to understand. Don’t make visitors second-guess how to get from point A to point B.
Poor content and On-site SEO efforts
Content is king, and that is one thing that should never suffer in your website. A website without good content is like a store with cheap, poorly-made products. On-site SEO refers to the overall quality of your site’s content and structure that makes up for its relevance and search-ability in search engines. Create articles that are reader-friendly: engaging, relevant, clear, and concise. Use the right keywords (and amount of keywords) that are most likely to be typed by a searcher. Proper choice and placement of links are also necessary. It is best to link your site to social media sharing for easy access to viral activities. Your URL structure, page titles, and html tags also affect the quality of your site. But it is also important to remember that SEO efforts should also not be overdone. Your site should still be intended for humans, not crawlers. Quality should still outweigh quantity. Websites are portals that are made to lead visitors to an interest, a curiosity, or a need. If not the product or brand itself, the website reflects the image of your brand as it is a marketing communication medium that most often than not, strengthens your relationships with potential and existing audience. With this in mind, it is easy to grasp the importance of making your website as effective, attractive, and useful as they can be in order to achieve the goal of increasing reach and/or sales. Click here for more website improvement tips.